Turtle1_cup

The Turtle

The Turtle

The Turtle

The Turtle

― An iconic cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

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The Turtle is back. The iconic cafe has changed its name back to The Turtle, the name it had for 25 years. The large cafe sits on a prominent corner in Elwood, Melbourne. The cafe serves all day breakfasts, a select set of lunch classics and cheeky afternoon cocktails for those rolling off the beach. 

A playful wavelike brandmark was created referencing the nearby sea. As a nod to the past, an elegant turtle icon on the doors greets locals as they enter the cafe. The brand’s colour palette references coastal vibes.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Write ― hello@thebeco.com
Phone ― 0488 004 854
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Based in Melbourne, Australia 
(→ can travel)

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