Turtle1_cup

The Turtle

The Turtle

The Turtle

The Turtle

― An iconic cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

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The Turtle is back. The iconic cafe has changed its name back to The Turtle, the name it had for 25 years. The large cafe sits on a prominent corner in Elwood, Melbourne. The cafe serves all day breakfasts, a select set of lunch classics and cheeky afternoon cocktails for those rolling off the beach. 

A playful wavelike brandmark was created referencing the nearby sea. As a nod to the past, an elegant turtle icon on the doors greets locals as they enter the cafe. The brand’s colour palette references coastal vibes.

― Branding
― Creative direction
― Packaging design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Email ― hello@thebeco.com
Phone ― 0488 004 854

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Based in Melbourne, Australia. 
Working globally (& can travel).

 © Be Co.