The Turtle

The Turtle

The Turtle

The Turtle

― An iconic cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented

― An iconic local cafe reinvented


The Turtle is back. The iconic cafe has changed its name back to The Turtle, the name it had for 25 years. The large cafe sits on a prominent corner in Elwood, Melbourne. The cafe serves all day breakfasts, a select set of lunch classics and cheeky afternoon cocktails for those rolling off the beach. 

A playful wavelike brandmark was created referencing the nearby sea. As a nod to the past, an elegant turtle icon on the doors greets locals as they enter the cafe. The brand’s colour palette references coastal vibes.

― Branding
― Creative direction
― Packaging design


















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Email ― hello@thebeco.com
Phone ― 0488 004 854

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Based in Melbourne, Australia. 
Working globally (& can travel).

 © Be Co.