Brookfield and Lululemon

― Lunchtime yoga for the office crowd

― Lunchtime yoga for
the office crowd

10 and 12 Shelley Street are two large office buildings in the Sydney CBD. Brookfield provided a series of free fitness and wellness activities for tenants to promote health and encourage a sense of community. For one of the activations Brookfield partnered with Lululemon to run a series of lunchtime yoga sessions.

To promote the sessions, we created a series of illustrated characters that appeared on posters, digital ads and flyers. The sessions were extremely well attended and the campaign was rolled out across a number of other Brookfield properties.

10 and 12 Shelley Street are two large office buildings in the Sydney CBD. Brookfield provided a series of free fitness and wellness activities for tenants to promote health and encourage a sense of community. For one of the activations Brookfield partnered with Lululemon to run a series of lunchtime yoga sessions.

To promote the sessions, we created a series of illustrated characters that appeared on posters, digital ads and flyers. The sessions were extremely well attended and the campaign was rolled out across a number of other Brookfield properties.

― Branding
― Creative direction
― Digital design
― Print design