My Goodness has been serving gourmet pizzas since 2008. With the addition of a new burger menu, the brand needed an update.

To maintain the brand’s heritage, we created a new brandmark that references the old brand’s bubble type. With pizzas and burgers being equally popular, the brand includes a pizza and burger pattern. Cheeky messaging helps reflect the brand’s essence, which is feel good vibes and quality ingredients. The new brand is helping the client to grow their loyal following, with more venues opening in the near future.

― Branding
― Creative direction
― Digital design
― Print design
― Packaging design
― Brand copy