The craft of butchery needs to be shared. Without sharing, knowledge, craft and traditions will be lost. Meatcraft is passionate about training and passing on the skills to businesses and individuals.

 Meatcraft’s owner is a Fleischmeister trained in Germany with a wealth of paddock to plate knowledge, from grass fed farming through to traditional nose to tail meat preparation. We developed the name Meatcraft and an identity to represent this approach. The Meatcraft icon is split in two with one half representing the animal’s farm life and the other half representing the craft of meat preparation. The brand is textural and bold with an earthy colour palette. Photography styling has an artlike appearance with carefully stacked and sliced meats.

― Branding
― Creative direction
― Digital design 
― Print design
― Brand copy