MADE_type3

Made

Made

Made

― A unique collection of 18 artisan townhouses

― A unique collection of 18 artisan townhouses

― A unique collection of 18 artisan townhouses

― A unique collection of 18 artisan townhouses

― A unique collection of
18 artisan townhouses

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Combining the vision of architects Fieldwork and landscape design by Jack Merlo, a unique collection of 18 artisan townhomes in Thornbury are taking form. These 2 and 3 bedroom townhomes with abundant natural light and crafted details place you directly in the heart of Thornbury. 

The project was named Made to pay homage to the generations of makers and creators that exist in Thornbury. A Made type pattern features heavily across material, referencing the building’s exterior, which prominently features red brickwork. Printed material is carefully understated with textural finishes referencing the building. The project is fully sold and constructed.

― Branding
― Creative direction
― Digital design 
― Print design
― Brand copy

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The process

Discover.

What they said about Thornbury.
  

 ‘Thornbury, green, clean and not at all mean.’
‘Conveniently close to the CBD but far enough away!’
‘Great for families, and great cafe’s and restaurants.’
‘Thornbury is the hidden gem of the North.’
‘Great friendly suburb.’

Empathise.

What they said about Thornbury.
  

 ‘Thornbury, green, clean and not at all mean.’
‘Conveniently close to the CBD but far enough away!’
‘Great for families, and great cafe’s and restaurants.’
‘Thornbury is the hidden gem of the North.’
‘Great friendly suburb.’

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Define.

Community focus.
Natural light and greenery. 
Passive sustainability.
Tactile materials palette. 
Made for many lifestyles.


Naming. Made.

Things continue to be made here today but they are made in cottage industries. People appreciate that because they are made with a homage to the past and the tastes of today. A culture of craft still continues and a vibrant community blossoms. Industry has been replaced by a more tranquil inner city lifestyle, catering to a fresh generation of artisans, families, creatives and adaptive business people looking for an environment that inspires and nurtures.

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Design.

Made brandmark. 

A Made brandmark was created to represent Thornbury's artisan culture and industrial heritage.

Prototype.

Made brandmark. 

A Made brandmark was created to represent Thornbury's artisan culture and industrial heritage.

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BrookfieldGood tunes while you eat

Email ― hello@thebeco.com
Phone ― 0488 004 854

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Based in Melbourne, Australia. 
Working globally (& can travel).

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