Jazz in the lane

Jazz in the lane

Jazz in the lane

Jazz in the lane

― Good tunes while you eat

― Good tunes while you eat

― Good tunes while you eat

― Good tunes while you eat

― Good tunes while you eat


Southern Cross Lane is a food and retail destination in an office precinct. As part of their seasonal activation Southern Cross Lane partnered with the Melbourne International Jazz Festival to host lunchtime performances in the laneway.

 To promote the activation we created campaign images that combined lunchtime ingredients with musical instruments across a series of posters, digital ads and flyers. The lane was buzzing with Jazz performances very well attended.


















Event photography: Jai Lafferty

Event photography: Jai Lafferty

More projects

MadeA unique collection of 18 artisan townhouses

Bunch BoyA punchy whole bunch fermented red

West RiversFrom the pristine West

EllyConquer the day!

My GoodnessFeel good vibes and quality ingredients

Brookfield and LululemonLunchtime yoga for the office crowd

The TurtleAn iconic cafe reinvented

Subway. Subs for YouFast and easy school lunches for your kids

CredibleReinventing credit scoring with blockchain

AkkompliceA different kind of advertising agency

Southside Coffee Co.Coffee for those on the go

Oakwood SmallgoodsThe craft of smallgoods

Big Boy BurgerThe burger that takes B-I-G to the next level

GarageEnjoying the moment

LF Interior Design - Coming soonCarefully created spaces

MeatcraftThe craft of meat preparation

Saint MartinFrench wine barrels for Australia, South Africa and New Zealand

BrookfieldGood tunes while you eat

Live art - Coming soonArt in the lane

Write ― hello@thebeco.com
Phone ― 0488 004 854
Instagram ― @the_be_co
Pinterest ― thebeco

Based in Melbourne, Australia 
(→ can travel)

 © Be Co.