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Elly

Elly

Elly

Elly

― Conquer the day!

― Conquer the day!

― Conquer the day!

― Conquer the day!

― Conquer the day!

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Elly is a Silicon Valley based tech startup created to help patients living with a chronic disease. It is an audio companion app designed to motivate patients by discussing their condition and leaving them with an inspirational message to conquer the day. 

A custom typeface was created for Elly and a smile shape icon used as a secondary brand element. A light and bright palette was created for funding and brand templates to give Elly a distinctive brand in the digital healthcare space. The brand is growing fast and has received funding from Google and Morgan Stanley.

― Branding
― Creative direction
― Digital design 
― Print design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The process

Discover.

197 million Americans live with a chronic disease which costs the US economy $2.9 trillion annually due to poor participation in their own health.

Reduced costs of health care.
Improved clinical outcomes.
Increased patient satisfaction.

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Define.

Elly increases cancer patient’s activation to improve health outcomes. Each day, patients listen to a 90 second ‘Daily Summary’, which contains a motivational story, a condition specific topic and an inspirational message to conquer the day. Elly also provides patients with content around motivation, exercise, mindfulness, sleep, self-care and nutrition. 

Friendly and engaging.
Light coloured brand. 
Typographic brandmark.
Scope to grow. 

Design.

The Elly smile. 

Elly aims to create meaningful and positive outcomes for patients. Building a smile into the brand is a great way to visually represent this outcome. Different typographic treatments were created to see which type and smile combination worked best. 

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App and website created with Elly Health and Never Before Seen

App and website created with Elly Health
and Never Before Seen

Email ― hello@thebeco.com
Phone ― 0488 004 854

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Based in Melbourne, Australia. 
Working globally (& can travel).

 © Be Co.