Elly_brand

Elly

Elly

Elly

Elly

― Conquer the day!

― Conquer the day!

― Conquer the day!

― Conquer the day!

― Conquer the day!

Elly_brandstyleguide
Elly_Apple_Store
Elly_Website

Elly is a Silicon Valley based tech startup created to help patients living with a chronic disease. It is an audio companion app designed to motivate patients by discussing their condition and leaving them with an inspirational message to conquer the day. 

A custom typeface was created for Elly and a smile shape icon used as a secondary brand element. A light and bright palette was created for funding and brand templates to give Elly a distinctive brand in the digital healthcare space. The brand is growing fast and has received funding from Google and Morgan Stanley.

― Branding
― Creative direction
― Digital design 
― Print design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Elly_Positioningline
Elly_Quotes

The process

Discover.

197 million Americans live with a chronic disease which costs the US economy $2.9 trillion annually due to poor participation in their own health.

Reduced costs of health care.
Improved clinical outcomes.
Increased patient satisfaction.

Elly-Dev6
Elly-Dev5

Define.

Elly increases cancer patient’s activation to improve health outcomes. Each day, patients listen to a 90 second ‘Daily Summary’, which contains a motivational story, a condition specific topic and an inspirational message to conquer the day. Elly also provides patients with content around motivation, exercise, mindfulness, sleep, self-care and nutrition. 

Friendly and engaging.
Light coloured brand. 
Typographic brandmark.
Scope to grow. 

Design.

The Elly smile. 

Elly aims to create meaningful and positive outcomes for patients. Building a smile into the brand is a great way to visually represent this outcome. Different typographic treatments were created to see which type and smile combination worked best. 

Elly-Dev3
Elly-Dev2
Elly_Decktemplate
Elly_Styleguide

App and website created with Elly Health and Never Before Seen

App and website created with Elly Health
and Never Before Seen

More projects

Bodhi & RideMore than a ride

Subway. Subs for YouFast and easy school lunches for your kids

EllyConquer the day!

MadeA unique collection of 18 artisan townhouses

Eureka Venture LabAccelerated development

The TurtleAn iconic cafe reinvented

My GoodnessFeel good vibes and quality ingredients

Bunch BoyA punchy whole bunch fermented red

West RiversFrom the pristine West

254 HampshireResidences in Melbourne’s West

Southside Coffee Co.Coffee for those on the go

Brookfield and LululemonLunchtime yoga for the office crowd

CredibleReinventing credit scoring with blockchain

AkkompliceA different kind of advertising agency

Oakwood SmallgoodsThe craft of smallgoods

Big Boy BurgerThe burger that takes B-I-G to the next level

MeatcraftThe craft of meat preparation

BrookfieldGood tunes while you eat

Email ― hello@thebeco.com
Phone ― 0488 004 854

Follow us on Instagram

Based in Melbourne, Australia. 
Working globally (& can travel).

 © Be Co.