Credible

Bodhi & Ride

― More than a ride

Bodhi & Ride run a series of ride studios across Melbourne. Carefully curated playlists get riders moving together and master instructors keep motivation high. For an amazing workout the studios include high tech bikes and lighting synced to pumping beats.

With the Bodhi & Ride business growing and the creation of new offerings, the Bodhi brand needed a refresh. A bold and animated typography style was created referencing the rhythmic motion of studio cycling and a vibrant colour palette was created to match studio lighting. A range of assets were created for social media and digital platforms so the new brand style could be rolled out and used consistently.

As Bodhi & Ride business has grown to three studios, the brand needed a refresh. We refreshed the brand language and assets, creating a new style for a number of marketing items. A bold and animated typography style was created referencing the rhythmic motion of studio cycling and a vibrant colour palette was created to match the studio lighting.

― Branding
― Creative direction
― Digital design
― Print design
― Social

The process

Discover.

Six Melbourne lockdowns highlighted a need for Bodhi to have some additional online products and a smoother way of reaching their ride tribe online. Riders who were used to riding in Bodhi studios were desperate for an online offering to stay fit and healthy from their home. The sense of community online was also a strong motivator to catch up and participate online.

Better online booking process.
Want online ride classes.
Need non ride products.
Better email communication.
Boost the Bodhi community.
Easy bike rental products.

Define.

New bright coloured brand.
Consistent look to social and email.
Create bigger website.
Easy online class booking.
Streamed video classes.
Easy to use marketing templates.
Different packages.
Riders to ride remote and in studios.