Bodhi_Morethan

Bodhi & Ride

Bodhi & Ride

Bodhi & Ride

Bodhi & Ride

Bodhi & Ride

― More than a ride

― More than a ride

― More than a ride

― More than a ride

― More than a ride

Bodhi_Figma
Bodhi_Social
Bodhi_Studionew
Bodhi_html

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bodhi & Ride run a series of ride studios across Melbourne. Carefully curated playlists get riders moving together and master instructors keep motivation high. For an amazing workout the studios include high tech bikes and lighting synced to pumping beats.

With the Bodhi & Ride business growing and the creation of new offerings, the Bodhi brand needed a refresh. A bold and animated typography style was created referencing the rhythmic motion of studio cycling and a vibrant colour palette was created to match studio lighting. A range of assets were created for social media and digital platforms so the new brand style could be rolled out and used consistently.

Bodhi & Ride run a series of ride studios across Melbourne. Carefully curated playlists get riders moving together and master instructors keep motivation high. For an amazing workout the studios include high tech bikes and lighting synced to pumping beats.

As Bodhi & Ride business has grown to three studios, the brand needed a refresh. We refreshed the brand language and assets, creating a new style for a number of marketing items. A bold and animated typography style was created referencing the rhythmic motion of studio cycling and a vibrant colour palette was created to match the studio lighting.

― Branding
― Creative direction
― Digital design
― Print design
― Social

Bodhi_postersnew

The process

Discover.

Six Melbourne lockdowns highlighted a need for Bodhi to have some additional online products and a smoother way of reaching their ride tribe online. Riders who were used to riding in Bodhi studios were desperate for an online offering to stay fit and healthy from their home. The sense of community online was also a strong motivator to catch up and participate online. 

Better online booking process.
Want online ride classes.
Need non ride products.
Better email communication.
Boost the Bodhi community. 
Easy bike rental products.

Bodhi-Dev3
Bodhi-Dev1

Define.

New bright coloured brand. 
Consistent look to social and email.

Create bigger website. 
Easy online class booking.
Streamed video classes. 
Easy to use marketing templates. 
Different packages. 
Riders to ride remote and in studios.

Bodhi-Dev5
Bodhi-Dev2

Design.

The Bodhi brand was refreshed and a vibrant new Bodhi website was created with a range of new packages including online classes. 

Bodhi-Dev4
Bodhi_subbrands
Bodhi_socialstories
Bodhi_brandguide

More projects

Bodhi & RideMore than a ride

Subway. Subs for YouFast and easy school lunches for your kids

EllyConquer the day!

MadeA unique collection of 18 artisan townhouses

Eureka Venture LabAccelerated development

The TurtleAn iconic cafe reinvented

My GoodnessFeel good vibes and quality ingredients

Bunch BoyA punchy whole bunch fermented red

West RiversFrom the pristine West

254 HampshireResidences in Melbourne’s West

Southside Coffee Co.Coffee for those on the go

Brookfield and LululemonLunchtime yoga for the office crowd

CredibleReinventing credit scoring with blockchain

AkkompliceA different kind of advertising agency

Oakwood SmallgoodsThe craft of smallgoods

Big Boy BurgerThe burger that takes B-I-G to the next level

MeatcraftThe craft of meat preparation

BrookfieldGood tunes while you eat

Email ― hello@thebeco.com
Phone ― 0488 004 854

Follow us on Instagram

Based in Melbourne, Australia. 
Working globally (& can travel).

 © Be Co.