Bodhi & Ride run a series of ride studios across Melbourne. Carefully curated playlists get riders moving together and master instructors keep motivation high. For an amazing workout the studios include high tech bikes and lighting synced to pumping beats.

With the Bodhi & Ride business growing and the creation of new offerings, the Bodhi brand needed a refresh. A bold and animated typography style was created referencing the rhythmic motion of studio cycling and a vibrant colour palette was created to match studio lighting. A range of assets were created for social media and digital platforms so the new brand style could be rolled out and used consistently.

Bodhi & Ride run a series of ride studios across Melbourne. Carefully curated playlists get riders moving together and master instructors keep motivation high. For an amazing workout the studios include high tech bikes and lighting synced to pumping beats.

As Bodhi & Ride business has grown to three studios, the brand needed a refresh. We refreshed the brand language and assets, creating a new style for a number of marketing items. A bold and animated typography style was created referencing the rhythmic motion of studio cycling and a vibrant colour palette was created to match the studio lighting.